Robinhood mascot project

We paid people to draw Robert.

Robert became Robbie — an icon of love, drawn by people who needed the work.

4 countries commissioned so far
$50–100 paid directly to each artist
100% hand-drawn, zero AI
Unofficial — Robinhood didn't ask for this

The project

Why Robbie exists

Robinhood is one of the biggest trading apps in the world. Millions of users. Zero mascot. No face, no character, nothing to connect with.

We decided to fix that ourselves — not with a design agency or generated art, but by paying real artists in poor countries to draw a character called Robert.

Each artist got paid fairly, drew Robert in their own style — chalk on a street, paint on stone, spray on a wall — and sent it back.

Every wobbly line became part of Robbie. He's supposed to be an icon of love. The grassroots mascot Robinhood forgot to build.

Commissions

Robert, drawn around the world

Istanbul, Turkey

Chalk on a side street in Beyoglu. A local artist drew Robert where thousands walk every day.

Paid $100

Sana'a, Yemen

Paint on weathered stone near the Old City walls. Hope in a place that needs it.

Paid $50

Moscow, Russia

Pencil sketch in an underpass near Arbat. Art doesn't need permission.

Paid $80

São Paulo, Brazil

Spray paint on a market wall in Vila Madalena. Bold, colorful, alive.

Paid $75

Robbie wasn't designed in a boardroom. He was drawn by people who needed the money and put something honest into every line. That's the whole point.